El crecimiento del sector turístico en Colombia y sus desafíos

 turismo

De acuerdo con la OMT, el turismo hacia Colombia crece por encima del promedio mundial a una tasa del 12% en los últimos años.

Colombia en llegadas de visitantes del exterior no residentes superó 4,4% del promedio mundial en 2015, al crecer 6,06%. Si se compara el 2010 con ese año, el país creció 70,33%, al pasar de 2,6 millones de visitantes a 4, 4 millones.

Según el portal especializado en viajes y turismo ‘Lonely Planet’, Colombia es el segundo destino turístico con atractivos para visitar después de Canadá, en 2017, en un listado de diez países. Así mismo, el año pasado Colombia fue escogida por la guía de viajes de aventura y naturaleza, como el primer destino en este segmento para visitar dadas las perspectivas que ofrece la paz”, dijo la ministra de Comercio, Industria y Turismo, María Claudia Lacouture. (www.larepublica.co, febrero de 2017)

Varios factores sitúan a nuestro país como destino ventajoso para el mercado doméstico e internacional. Uno de los principales es el precio del dólar, que convierte a Colombia en un destino favorable para viajeros internacionales al tiempo que ofrece una alternativa económica viable para las vacaciones de los colombianos cuyos viajes a países dolarizados se tornan más costosos de lo normal.

Desafíos y Retos 

Los desafíos y retos a enfrentar en el sector, están en marcados en los siguientes puntos:

  • Seguir aumentando el tejido empresarial exportador de servicios de turismo para tener una oferta de lujo a quien viene a conocer el país.
  • Trabajar en conjunto con todos los actores del sector, para mejorar en competitividad, forjar una cultura de servicio acorde con el destino, mantener la calidad y el entusiasmo.
  • Cumplir con las normas, reglamentaciones y leyes vigentes para garantizar su operabilidad. (www.dinero.com, diciembre 2016)

El sector hotelero es uno de los ejemplos más claros del marketing relacional y directo. El marketing sobre los futuros y actuales clientes es además intenso, a través de email marketing, en las reservas on-line e incluso en la promoción y medios sociales; lo que le hace responsable del tratamiento y almacenamiento de datos personales muy sensible, especialmente de sus huéspedes, donde el traslado de personas es constante viniendo de multitud de países.

A los habituales servicios de administración de habitaciones y servicios, se suman otros donde el tratamiento de datos personales es evidente, como son:

  • La gestión de eventos
  • Los programas de fidelización
  • Servicios más personales en las instalaciones del hotel y realizados en ocasiones por terceros (spa, tratamientos de alimentación, gestión del minibar, etc.).

La gestión y administración de los propios hoteles (propiedad o arrendamiento, gestión externa o franquicia) puede traer consigo además ciertos riesgos pues en algunas ocasiones se pueden realizar transmisión de datos entre sociedades mercantiles sin haber realizado las debidas medidas que marca la Ley (básicamente el deber de información hacia el huésped y la contratación entre encargado de tratamiento y el responsable del dato), lo que podría ser calificado como una cesión no consentida, y por tanto sancionable por la ley 1581.

Todos estos tratamientos se suman a los informáticos y tecnológicos, ya que en la totalidad de los establecimientos existen computadores que mediante bases de datos y aplicaciones informáticas incorporan la automatización de la información y están expuestos a malos manejos, daños o fuga y robo de datos que pueden presentarse por el personal interno o por ciberdelincuentes o piratas informáticos.

¿Por qué hoteles?

Cuando un ciberdelincuente piensa en un hotel, piensa en una empresa con un volumen de negocio muy suculento. Una empresa que cuenta con millones de habitaciones, que son utilizadas por millones de clientes. Que genera negocio por sí misma pero que, a su vez, ofrece una tajada extra: las tarjetas de crédito de todos sus clientes. Cada vez que un cliente pernocta debe utilizar su tarjeta de crédito, si no es para pagar su habitación, es como garantía de depósito de los gastos que pueda generar durante su estancia.

Algunos hoteles atacados

Un buen ejemplo es el de White Lodging, una empresa que ofrece servicios a diferentes hoteles (Hilton, Marriott, Hyatt, Sheraton, Westin,…). Fue víctima de un ataque en 2013, aunque no se hizo público hasta un año después. En este asalto fueron comprometidas tarjetas de crédito y débito de los clientes que utilizaron algunos de los servicios de White Lodging en al menos 14 hoteles.

Hilton Worldwide, en noviembre de 2015 publicó una nota de prensa reconociendo que habían sido atacados. No especificaron el número de establecimientos afectados pero declararon que, entre la información robada de los terminales de punto de venta, se encontraban los números de tarjeta de crédito, el nombre completo, la fecha de caducidad y los códigos de seguridad.

 


No solo es necesario que las empresas del sector hotelero cumplan con la ley 1581 generando  un documento de privacidad y el registro RNBD ante la SIC, sino que es de suma importancia  que el recurso humano de los hoteles (recepción, dirección, marketing, comercial e incluso los gerentes o representantes) estén concientizados debidamente, conozcan la Ley y sobre todo como cumplirla de manera ágil y específica en el ámbito de sus funciones y responsabilidades profesionales pero también ayuden a cuidar el activo más valioso que se tiene, la información y los datos personales.

Fuente: www.hosteltur.com, Toni Martín-Avila (IT360.es), Ferrán Rebollo (SGPD), Mario Arauzo (ITsencial)

Conozca como implementar la Ley 1581 y realizar el registro, clic Aquí 

1.971 thoughts on “El crecimiento del sector turístico en Colombia y sus desafíos

  1. Indihome Jakarta Timur sekarang ada dengan pelayanan pasang jaringan Indihome lewat cara online,
    anda tidak perlu tiba ke kantor indihome untuk lakukan register penempatan indihome.
    Ini sebagai wujud pelayanan digital paling depan dari Indihome Jakarta Timur buat membantu warga Jakarta Timur yang ingin nikmati jaringan internet cepat indihome.
    Dengan memanfaatkan Tehnologi Fiber Optik, kami menjajakan beberapa service paket internet seperti Singgel Play, Dual Play dan Triple Play.
    Disamping itu kami pula tawarkan sejumlah Add On Teratas buat anda cicipi dengan keluarga.

  2. Indihome Jakarta Timur sekarang datang dengan pelayanan pasang
    jaringan Indihome lewat cara online, anda tidak butuh hadir ke kantor indihome
    buat melaksanakan pendaftaran penempatan indihome.
    Ini adalah wujud service digital paling depan dari Indihome Jakarta Timur untuk mempermudah orang Jakarta Timur yang
    ingin nikmati jaringan internet cepat indihome.
    Dengan memanfaatkan Tehnologi Fiber Optik, kami menjajakan sejumlah service
    paket internet seperti Singgel Play, Dual Play namun juga Triple Play.
    Diluar itu kami menjajakan sejumlah Add On Teratas buat anda cicipi dengan keluarga.

  3. Indihome Jakarta Timur saat ini ada dengan pelayanan pasang jaringan Indihome lewat cara
    online, anda tak butuh hadir ke kantor indihome buat melaksanakan register penempatan indihome.
    Ini adalah wujud service digital paling depan dari Indihome
    Jakarta Timur untuk membantu warga Jakarta Timur yang ingin nikmati
    jaringan internet cepat indihome. Dengan memakai Technologi Fiber Optik, kami tawarkan sejumlah service paket internet seperti Singgel Play, Dual Play dan Triple Play.
    Diluar itu kami pula menjajakan beberapa Add On Favorit buat anda rasakan sama keluarga.

  4. Fantastic site you have here but I was wanting to know if you
    knew of any message boards that cover the same topics discussed in this
    article? I’d really love to be a part of community where I can get advice from other knowledgeable people that share the same interest.

    If you have any recommendations, please let me know.
    Thank you!

  5. Indihome Jakarta Timur sekarang ada dengan service pasang
    jaringan Indihome lewat cara online, anda tak butuh ada ke kantor indihome buat kerjakan register penempatan indihome.
    Ini adalah wujud pelayanan digital paling depan dari Indihome Jakarta Timur buat mempermudah penduduk Jakarta Timur yang
    mau nikmati jaringan internet cepat indihome. Dengan gunakan Technologi Fiber
    Optik, kami menjajakan beberapa service paket internet
    seperti Singgel Play, Dual Play serta Triple Play. Terkecuali itu kami pun menjajakan sejumlah
    Add On Favorit buat anda cicipi dengan keluarga.

  6. That is a really good tip particularly to those fresh to the blogosphere.

    Short but very precise info… Thank you for sharing this one.
    A must read post!

  7. You are so awesome! I don’t think I’ve truly read through something like this before.
    So good to find another person with some genuine thoughts on this subject matter.
    Really.. thank you for starting this up. This site
    is something that is needed on the web, someone
    with some originality!

  8. This design is spectacular! You definitely know how to keep a reader entertained.
    Between your wit and your videos, I was almost moved to start my own blog (well,
    almost…HaHa!) Great job. I really enjoyed what you had to say, and more than that, how you presented it.

    Too cool!

  9. Hello, i feel that i noticed you visited my site so i
    got here to return the choose?.I’m trying to to find issues to enhance my web
    site!I suppose its good enough to make use of some
    of your ideas!!

  10. This is very interesting, You’re a very skilled blogger.
    I have joined your rss feed and look forward to seeking more
    of your wonderful post. Also, I have shared your site in my social networks!

  11. Somebody necessarily help to make seriously posts I’d state.
    This is the very first time I frequented your web page and to this point?
    I amazed with the research you made to make this particular submit extraordinary.
    Magnificent process!

  12. Link exchange is nothing else except it is simply placing the other person’s
    weblog link on your page at appropriate place and other person will also do same for you.

  13. Hi, I think your website might be having browser compatibility issues.

    When I look at your blog site in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping.
    I just wanted to give you a quick heads up!
    Other then that, wonderful blog!

  14. Hi I am so grateful I found your website, I really found you
    by error, while I was researching on Askjeeve for something else, Regardless
    I am here now and would just like to say thanks a lot
    for a marvelous post and a all round exciting blog (I also love the theme/design), I
    don’t have time to go through it all at the moment but I have saved it and also included your RSS feeds, so when I have time I will be back to read a lot
    more, Please do keep up the excellent job.

  15. This design is spectacular! You definitely know how to keep
    a reader entertained. Between your wit and your videos, I was almost
    moved to start my own blog (well, almost…HaHa!) Fantastic job.
    I really enjoyed what you had to say, and more than that,
    how you presented it. Too cool!

  16. I would like to thank you for the efforts you have put in penning this website. I’m hoping to view the same high-grade blog posts by you in the future as well. In fact, your creative writing abilities has inspired me to get my own, personal blog now 😉

  17. May I simply say what a relief to discover a person that actually understands what they’re talking about on the net. You certainly realize how to bring a problem to light and make it important. More and more people have to look at this and understand this side of the story. I was surprised that you’re not more popular given that you certainly have the gift.

  18. Excellent blog you’ve got here.. It’s difficult to find quality writing like yours nowadays. I seriously appreciate individuals like you! Take care!!

  19. Currently it looks like Expression Engine is the preferred bloggingplatform available right now. (from what I’veread) Is that what you’re using on your blog?

  20. Aw, this was an exceptionally nice post. Taking the time and actual effort to produce a really good article횜 but what can I say횜 I hesitate a whole lot and never seem to get nearly anything done.

  21. Hi! I just would like to offer you a huge thumbs up for your excellent information you have right here on this post. I will be coming back to your web site for more soon.

  22. This is the right blog for anyone who wishes to find out about this topic. You know so much its almost hard to argue with you (not that I really will need to…HaHa). You certainly put a new spin on a topic that has been written about for ages. Excellent stuff, just wonderful.

  23. Excellent beat ! I would like to apprentice while you amend your site, how can i subscribe for a blog site?
    The account helped me a acceptable deal. I had been a little bit acquainted of this your broadcast offered bright clear concept

  24. Hi, I do believe this is a great site. I stumbledupon it 😉 I’m going to come back once again since I book marked it. Money and freedom is the best way to change, may you be rich and continue to help other people.

  25. I blog often and I genuinely appreciate your content. This article has really peaked my interest. I’m going to book mark your blog and keep checking for new information about once per week. I subscribed to your Feed as well.

  26. I would like to thank you for the efforts you have put in writing this site. I’m hoping to check out the same high-grade content by you later on as well. In fact, your creative writing abilities has inspired me to get my own, personal blog now 😉

  27. May I simply just say what a comfort to uncover someone who really knows what they are discussing on the web. You definitely understand how to bring an issue to light and make it important. More people have to look at this and understand this side of the story. It’s surprising you are not more popular given that you most certainly possess the gift.

  28. You could definitely see your skills within the article youwrite. The world hopes for even more passionate writers likeyou who aren’t afraid to mention how they believe. All the time follow your heart.

  29. I’ll right away grab your rss as I can’t find your email subscription link or newsletter service. Do you’ve any? Kindly let me know so that I could subscribe. Thanks.

  30. Hello there! This blog post couldn’t be written much better! Looking at this article reminds me of my previous roommate! He always kept talking about this. I am going to forward this article to him. Pretty sure he will have a good read. I appreciate you for sharing!

  31. Do you have a spam problem on this blog; I also ama blogger, and I was wanting to know your situation; many ofus have developed some nice methods and we are looking to swap solutions with others, why not shootme an e-mail if interested.

  32. This is a really good tip especially to those fresh to the blogosphere. Simple but very precise info… Thanks for sharing this one. A must read post.

  33. SQL Data Sets Viewer…

    AnyVirtue Recovery Data Base Manager 1.5
    AnyVirtue Recovery Data Base Manager is the ideal data base backup and recovery solution for Windows. The program’s interface is intuitive and beautifully simple. It provides you with a powerful data base backup and recovery solution for secure networked PCs using Windows 2000 and higher. The program is comprised of a series of data base components that can be used individually or combined to form a multi-tier data base https://treppimingnap.weebly.com

    6add127376 kasnedr

  34. All of these effects can be added to all the edited videos individually, so you can also correct the saturation, contrast, or exposure within your clip, if you want.
    You can find all the included effects in the presets package, allowing you to achieve different results without needing to customize each one separately.
    Additional features
    As you may have already noticed, NewBlueFX Stylizers Ultimate, apart from the numerous effects, also includes some helpful features and options to further enhance any video project https://www.google.al/url?sa=t&url=https://outracfepe.weebly.com

    6add127376 janigra

  35. :
    ■ Refresh Interval:

    A beginners ground

    stronk Grunt

    I would recommend this book to anyone just beginning to surf or who has been surfing a few months but get frustrated learning how to do some «pro moves». It’s full https://curtavefi.weebly.com

    6add127376 baemak

  36. Backup Notes Soft (Rar) Reviews

    It’s not easy getting the right software for your PC’s. Are you looking for a powerful, user-friendly utility that will help you backup your system in case something happens? Or you want to back up only your data. Well, Backup Notes Soft (Rar) does all of that just using a desktop application.

    The program has an attractive interface, and with many features you may not believe as https://beerplace.com.ua/r.php?url=https://sosubsmenre.weebly.com

    6add127376 gabjama

  37. Medion GSM Internet Suite 3.5.2.0
    Legal notice and other important information about Medion Techproducts® may be found in the Terms and Conditions for sale or service.
    Closing a contract without T&C mean that you buy the product without any guarantees and understand that Medion declines any responsibility for any possible consequences.
    Medion GSM Internet Suite includes browser and a Microsoft sql server database that manages utility settings. It provides each user and administrator instant access https://psygerplanre.weebly.com

    6add127376 kasjama

  38. If you are looking for a simple, lightweight and easy-to-use application such as INetGet, then you may want to check out Jabber.
    Best CLI file downloader for Mac
    Intuitive and easy to use command-line utility for downloading files
    Jabber allows you to browse the Internet without having to use an Internet browser. For example, if you need to download a file from a website, you don’t really need a browser since your file is http://maps.google.sn/url?q=https://paiglagacak.weebly.com

    6add127376 louvode

  39. NOTE: This application is not endorsed by, and is not affiliated with any of the mobile network providers. They came up with the idea of this application as it would be useful for everyone.
    EDIT: Since the last post. I have added an option to view and manipulate the SMS message that was received. Click on the tip-top button to open it. Please note that this was an «extra» added-on feature which is not quite supported by the «developers» of this http://masterservice.ru/bitrix/redirect.php?event1=&event2=&event3=&goto=https://venhomarskins.weebly.com

    6add127376 kaffgas

  40. You can also look for it online on the developer’s website.
    As an equally important matter, the app is designed to run on a 64-bit operating system or 64-bit compatible CPU. If you run into problems using it, be sure to put MAnalyzer – Amaroq on its to-do list.

    When it comes to other serial number scanners that feature a GUI, they are mostly the ones that scan raw files. However, this not to say https://quiforteti.weebly.com

    6add127376 elirowy

  41. User reviews

    TYPSoft says:

    The simplicity of TYPSoft FTP Server represents the real power of its easy-to-use and client-centric interface: only what you want to use in the way you expect it should get into your way, the rest is taken care of.

    What’s new in this version:

    Productivity directly lends itself to adding features. Since the dawn of the Server Software Era in 1992, new ideas have been vastly more https://cepmamohan.weebly.com

    6add127376 ragmor

  42. The program supports macOS, Windows and Linux and comes with a watermark and it is highly recommended that you obtain the full version of the program for better features as well as fewer bugs.

    In a cloud

    By 2016, more computing power is available in the cloud than on people’s desktops. There are more mobile phones, tablets and social media than people to use them. Smartphone and laptop users require data from the cloud every single day.
    CUTOME provides the https://waykatiti.weebly.com

    6add127376 leryur

  43. We could use a few more options, but the interface is clear, and most importantly, it comes with a clear instruction of how to use it.
    If you need to quickly put together a list with episodes from TV series that you can quickly use on TV torrent sites, DM Series Manager is the most useful software for your needs.

    Btc Adder is a software that allows to add money to your Bitcoin Wallet directly from your bank account. You just need to fill in the form and https://allinspirations.blog.idnes.cz/redir.aspx?url=https://ererbuhre.weebly.com

    6add127376 zylbla

  44. What’s more, the application supports stylish word suggestions: you can have them displayed according to your needs, from the top to the bottom of the file – e.g. alphabetically, by popularity, etc.

    Note!All the text data of watsfordwan.com is automatically generated and does not necessarily reflect the opinions of its authors.
    Admins reserve the right to remove offensive and obscene comments.

    NOTE: This article is a wiki. Please do not edit http://www.cuparold.org.uk/?URL=https://guipihgartston.weebly.com

    6add127376 conamb

  45. JERUSALEM (AP) — Israel’s prime minister said Wednesday that most of the income his Jewish-only settlements generate stays in the areas where they are located, and that Palestinians should focus their economic development in other areas in Israel.

    Israel’s actions «keep the settlements alive,» Prime Minister Benjamin Netanyahu said in a speech in Tel Aviv.

    His comments came in response to a newly published U.N. report that said illegal settlements «have no legal validity» and http://www.google.com.cy/url?sa=t&rct=j&q=&esrc=s&frm=1&source=web&cd=7&ved=0CFQQFjAG&url=https://neutalile.weebly.com

    6add127376 patder

  46. or higher..NET 1.1 or higher is not supported.
    ■ Administration rights are required to use this tool. [admin rights]

    Keyword Researcher analyzes complete keywords found on pages. Show a number of keywords per page and check the number of pages that contain a specific keyword. Keyword Researcher shows The search term that has highest number of occurrence in a page and not the first sentence of the page in the list of keywords. Its a… http://www.koromo.co.jp/files/rank.cgi?mode=https://pamalina.weebly.com

    6add127376 clacol

  47. Hopefully, this software will aid you not only in your work on health department, but also in your studies and other activities.

    Is it possible to add description next to images?
    I’ve got a tree structure and I want to illustrate the owners of the child nodes (the leaves that are leaves) with a button containing their name.
    For instance

    John https://buzzbiipull.b-cdn.net/upload/files/2022/05/gpFD6wNLoSwB7QmlodNh_19_ae8d568b19d6e24e07ee03fc4304dff3_file.pdf 05e1106874 talevald

  48. Bob’s Auto Shop has always used reliable tools to help keep their employees busy during the busy holiday season. They wanted a software that not only would efficiently streamline their business processes, but it would also cut down on paper. With the end of the year rapidly approaching, they needed a way to seamlessly print their entire business on a single sheet of paper without wasting expensive, paper. This was when Bob’s Auto Shop turned to XCEL Engineering Software™.

    The shop https://skatesquad.com/upload/files/2022/05/WYPboxGB167TFJFemWux_19_8736e229ca4ca39fe6d0d8104354c042_file.pdf 05e1106874 glynhial

  49. eLabCreator is an application for modelling engineering systems. It can model several kinds of dynamics.
    It allows to use different entities as bodies, contacts and collisions. It offers many options to customize the model.

    The application ‘CAI Trainer’ facilitates the development of a robot named CAI which drives the robotic vehicle IMOTORS with its two arms, a manipulator with six fingers and a gripper.
    A first simulation allows the user to modify the movement in the https://wakelet.com/wake/fa_7HOcrFRxCy2t0g2Prl 8cee70152a kaekaml